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Title: East and West think differently? The European and Japanese fashion designers
Authors: Au, JSC 
Taylor, G
Newton, EW
Keywords: Design theory
Influential factor
Issue Date: 2000
Publisher: Emerald Group Publishing Limited
Source: Journal of fashion marketing and management, 2000, v. 4, no. 3, p. 223-242 How to cite?
Journal: Journal of fashion marketing and management 
Abstract: This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed; specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.
ISSN: 1361-2026
Appears in Collections:Journal/Magazine Article

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