Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/19865
Title: The present B2C implementation framework
Authors: Poon, PL 
Lau, AHL
Issue Date: 2006
Publisher: Assoc Computing Machinery
Source: Communications of the ACM, 2006, v. 49, no. 2, p. 96-103 How to cite?
Journal: Communications of the ACM 
Abstract: Demand for business-to-consumer (B2C) systems continues to grow technologically in online shopping. This has motivated every kind of consumer-oriented firm worldwide to implement their Web sites to cash in on the worldwide e-commerce boom. B2C implementation framework, PRESENT, is able to help firms to overcome implementation obstacles. Implementation of a B2C site is a complex endeavor, which requires a good idea, a systematic approach, and a solid understanding of business, technology, and social issues. B2C projects create opportunities for strategic innovation, experienced managers with strategic business vision and technical skills are assigned to lead the project. PRESENT gives firms a better chance of building enterprisewide B2C sites and becoming business winners in their markets.
URI: http://hdl.handle.net/10397/19865
ISSN: 0001-0782
DOI: 10.1145/1113034.1113036
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

11
Last Week
0
Last month
0
Citations as of Aug 11, 2017

WEB OF SCIENCETM
Citations

7
Last Week
0
Last month
0
Citations as of Aug 13, 2017

Page view(s)

38
Last Week
5
Last month
Checked on Aug 14, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.