Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/19756
Title: Beauty and the beast : the brand crisis of SK-II cosmetics in China
Authors: Tai, SHC
Keywords: Banned substance
Cosmetic products
Product returns
Refund
Issue Date: 2008
Publisher: World Scientific Publ Co Pte Ltd
Source: Asian case research journal, 2008, v. 12, no. 1, p. 57-71 How to cite?
Journal: Asian Case Research Journal 
Abstract: On September 14, 2006, customers in all major mainland China cities flooded SK-II counters with refund requests after health authorities found banned metals in SK-II cosmetics products. The report of possible health risks prompted a fierce backlash from some Chinese consumers, a movement partly orchestrated on the Internet, which forced P&G into offering compensation. P&G ended up pulling all its SK-II products from mainland China shops amid security fears after outbreaks of violence in Shanghai, where hundreds of people pushed, shouted, and broke a glass door of the office building at which product returns were being accepted. The case is useful in dealing with marketing issues such as product safety concerns, product recalls and negative publicity.
URI: http://hdl.handle.net/10397/19756
DOI: 10.1142/S0218927508001023
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