Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/19709
Title: The effects of personal values on travel motivation and behavioral intention
Authors: Li, M 
Cai, LA
Keywords: Values
Travel motivation
Behavioral intention
Chinese outbound tourists
Issue Date: 2012
Publisher: SAGE Publications
Source: Journal of travel research, 2012, v. 51, no. 4, p. 473-487 How to cite?
Journal: Journal of travel research 
Abstract: Culture has been widely proposed by marketing theorists as one of the underlying determinants of consumer behavior. Empirical inquiries in the field of tourism remain scarce, particularly in the understanding of its behavioral influences. The study reported in this article aims to fill the gap by investigating the effect of cultural values on travel motivation and behavioral intention. The analysis of survey data from outbound Chinese tourists reveals that both internal and external values exert a significantly positive effect on travel motivation. Behavioral intention is affected only by internal values. The novelty dimension of travel motivation directly affects behavioral intention. The findings are examined in the context of the rising significance and uniqueness of Chinese outbound tourism. Pragmatic and theoretical implications are discussed.
URI: http://hdl.handle.net/10397/19709
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287511418366
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