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Title: Fast fabric : development and production practices of dominant fast fashion retailers
Authors: Yu, JP
Change, J 
Wong, YH
Moon, KL
Keywords: China
Dynamic Capabilities
Fabric Suppliers
Fast Fashion
Textile Sourcing
Issue Date: 2012
Publisher: Emerald Group Publishing Limited
Source: Research journal of textile and apparel, 2012, v. 16, no. 3, p. 1-17 How to cite?
Journal: Research journal of textile and apparel 
Abstract: This paper explores the fast fashion transformation in the apparel textile industry and subsequent impacts on fabric manufacturing and the development processes. Characterized by clothing styles with shorter life cycles, faster unit production, and impulse purchasing (Bruce & Daly, 2006), the reactive fast fashion business approach captures market trends and reflects those styles in constantly changing merchandise (Femie, 2004). Manufacturers must maximize their competitive advantages in their production strategies, business models, and activities toward achieving retailers' fast fashion requirements. Competitive suppliers along the supply chain continuously innovate and adjust production and development methods to improve delivery lead-times and prices while maintaining quality requirements (Christopher & Peck, 1999). This paper will explore the impacts and changes in fabric development processes in response to the fast fashion retail strategy.
ISSN: 1560-6074
Appears in Collections:Journal/Magazine Article

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