Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/19492
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Management-
dc.creatorLaw, R-
dc.creatorNg, C-
dc.date.accessioned2015-05-26T08:13:26Z-
dc.date.available2015-05-26T08:13:26Z-
dc.identifier.issn1094-1665-
dc.identifier.urihttp://hdl.handle.net/10397/19492-
dc.language.isoenen_US
dc.publisherRoutledge, Taylor & Francis Groupen_US
dc.subjectSmall and medium-sized enterpriseen_US
dc.subjectHotelen_US
dc.subjectHong Kongen_US
dc.subjectCheung Chauen_US
dc.titleMarketing strategies for small hotels : the case of Cheung Chau in Hong Kongen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage21-
dc.identifier.epage38-
dc.identifier.volume16-
dc.identifier.issue1-
dc.identifier.doi10.1080/10941665.2011.539389-
dcterms.abstractThis study investigates the marketing practices of small hotels in Cheung Chau, an outlying island in Hong Kong. Potential customers' perceptions of a hotel and a guesthouse in Cheung Chau are analysed to provide recommendations for future marketing practices of the local hotel industry. Empirical findings show the hotel and guesthouse are dominated by domestic and couple markets. Effective free promotion strategies are undertaken by the guesthouse; whereas the hotel promotes itself by paid advertisements, although the effectiveness seems low.-
dcterms.bibliographicCitationAsia Pacific journal of tourism research, 2011, v. 16, no. 1, p. 21-38-
dcterms.isPartOfAsia Pacific journal of tourism research-
dcterms.issued2011-
dc.identifier.isiWOS:000290316300002-
dc.identifier.eissn1741-6507-
dc.identifier.rosgroupidr52356-
dc.description.ros2010-2011 > Academic research: refereed > Publication in refereed journal-
Appears in Collections:Journal/Magazine Article
Access
View full-text via PolyU eLinks SFX Query
Show simple item record

SCOPUSTM   
Citations

8
Last Week
0
Last month
Citations as of Aug 21, 2020

WEB OF SCIENCETM
Citations

8
Last Week
0
Last month
0
Citations as of Oct 28, 2020

Page view(s)

242
Last Week
4
Last month
Citations as of Oct 26, 2020

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.