Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/19208
Title: Chinese urban mature travelers' motivation and constraints by decision autonomy
Authors: Hsu, CHC 
Kang, SK
Keywords: Chinese traveler
Mature traveler
Motivation
Constraints
Decision autonomy
Domestic tourism
Issue Date: 2009
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2009, v. 26, no. 7, p. 703-721 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This study investigated trip motivation of 800 Chinese mature travelers residing in metropolitan areas based on travelers' decision autonomy in planning domestic trips. A twostep cluster analysis was conducted to segment respondents into mutually exclusive groups according to their autonomy on destination selection, financial source, and trip arrangement. An ANOVA was conducted to examine differences on motivation factors among emergent clusters. Moreover, the resultant clusters were differentiated by travel constraints (i.e., health related and socio-demographic characteristics) using a logistic regression analysis. Significant relationships among mature travelers' trip autonomy, motivation, and constraints contributed to the understanding of urban mature travelers in China.
URI: http://hdl.handle.net/10397/19208
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548400903284537
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