Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/19070
Title: Managerial perceptions of information technology and their impact from a transaction cost perspective
Authors: Chathoth, PK
Law, R 
Keywords: Information technology (IT)
Hospitality industry
Transaction costs
Bounded rationality
IT orientation
Decision framework
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 8, p. 787-803 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This article addresses the questions of how hotel managers perceive the impact of information technology (IT) on hotel service operations, particularly transaction costs, and whether its impact on these costs affects the decision-making framework. A multiple case study approach using a two-stage interview process was adopted. This comprised a closed, fixed-response questionnaire administered to a group of managers followed by a standardized, open-ended interview intended to capture both objective and subjective views. Although the managers objectively identified a positive impact for IT, their subjective views indicated that this impact is only superficial. This gap points to the existence of bounded rationality in managerial decision making about state-of-the-art IT systems.
URI: http://hdl.handle.net/10397/19070
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.623034
Appears in Collections:Journal/Magazine Article

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