Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/18793
Title: Negative word-of-mouth communication intention: an application of the theory of planned behavior
Authors: Cheng, S
Lam, T
Hsu, CH 
Keywords: Negative word-of mouth communication
Attitude
Subjective norm
Perceived behavioural control
Theory of Planned Behaviour
Issue Date: 2006
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2006, v. 30, no. 1, p. 95-116 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: The current research employed the Theory of Planned Behavior as a theoretical foundation to test the antecedents of negative word-of-mouth (WOM) communication intention. The hypothesized model proposed that attitude, subjective norm, and perceived behavioral control were associated with the negative WOM communication. The data and hypotheses were examined using structural equation modeling (SEM) by AMOS. Results from the maximum likelihood estimation showed that attitude, subjective norm, and perceived behavioral control were positively related to consumers’ negative WOM communication intention. Findings of this study demonstrated that the Theory of Planned Behavior is applicable in measuring consumers’ negative WOM communication.
URI: http://hdl.handle.net/10397/18793
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348005284269
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