Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/18690
Title: Changes in hotel industry recruitment as reflected by content analysis of newspaper advertisements
Authors: Wong, SCK
Pine, R
Keywords: Recruitment
Advertisement
Longitudinal study
Hotel industry
Content analysis
Issue Date: 2000
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2000, v. 5, no. 2, p. 57-69 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: This paper identifies changes in hotel recruitment as reflected in newspaper advertisements in Hong Kong. A longitudinal study was employed using content analysis of a selection of hotel recruitment advertisements in the Saturday “Classified Post” section in the South China Morning Post (the main English‐language newspaper in Hong Kong). Advertisements appearing in three years — 1987, 1992 and 1997 — were qualitatively analysed to explore the changes over the decade. Results indicated that both the number and the size of the advertisements increased for hotels of all tariff categories. During the period under review, hotel management seemed to increase the use of logos, slogans, borderlines and graphic images. Though job descriptions were seldom indicated over the period, job specifications were found to emerge. The research discovered seven major dimensions of job specifications, covering 36 attributes. The major dimensions were: demography, education and certificates, language, experience, personality, thinking orientation, and skills and knowledge. The findings reveal a holistic view of the change of emphasis by recruiters in the hotel industry in Hong Kong, moving towards more emphasis on creativity and market and result orientations. English language ability has continued to be in high demand.
URI: http://hdl.handle.net/10397/18690
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941660008722073
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

50
Last Week
1
Last month
Checked on Oct 16, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.