Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/18397
Title: The role of self-and functional congruity in cruising intentions
Authors: Hung, K 
Petrick, JF
Keywords: Self-congruity
Functional congruity
Affective image
Cognitive image
Travel intentions
Issue Date: 2011
Source: Journal of travel research, 2011, v. 50, no. 1, p. 100-112 How to cite?
Journal: Journal of travel research 
Abstract: This study proposes a theoretical model that integrates two streams of research, congruity and destination image, in one conceptual framework to explain travel intentions. Applying this model in the context of cruise tourism, the study investigated the influences of self-congruity and functional congruity on cruising intentions. Preliminary interviews were conducted with both cruisers and noncruisers to generate measurement items for the constructs of interest. A panel study was then used to examine the hypotheses, which were supported by the data. Both theoretical and managerial implications are discussed.
URI: http://hdl.handle.net/10397/18397
ISSN: 0047-2875
DOI: 10.1177/0047287509355321
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