Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/18357
Title: A conceptual model of medical tourism: Implications for future research
Authors: Heung, VCS
Kucukusta, D 
Song, H 
Keywords: Demand model
Empirical testing
Medical tourism
Supply model
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 3, p. 236-251 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: An extensive review of the current literature reveals that no integrated theoretical framework for the holistic study of the medical tourism industry exists. This study, therefore, aims to fill this gap by proposing an integrated model for the investigation of this burgeoning tourism field. It is developed with a view to capturing the current situation of medical tourism in a given country or region from the supply and demand perspectives. Both qualitative and quantitative techniques are suggested as systematic tools to test and validate the model. This study not only has implications for future research, but also provides useful information for practitioners in the medical tourism.
URI: http://hdl.handle.net/10397/18357
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548401003744677
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