Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/17745
Title: The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Authors: Zhang, Z
Ye, Q
Law, R 
Li, Y
Keywords: Online popularity
Restaurant
Consumer reviews
Editor reviews
Issue Date: 2010
Publisher: Pergamon Press
Source: International journal of hospitality management, 2010, v. 29, no. 4, p. 694-700 How to cite?
Journal: International journal of hospitality management 
Abstract: With the growing availability and popularity of web-based opinion platforms, online product reviews are now an emerging market phenomenon that is playing an increasingly important role in consumer purchase decisions. Generally speaking, there are two types of online reviews: consumer-generated reviews that are based on personal experiences, and reviews that are written by professional editors. However, little prior research efforts have been devoted to evaluate whether these two types of reviews have different influences on the behavior of online users. This study shows that consumer-generated ratings about the quality of food, environment and service of restaurants, and the volume of online consumer reviews are positively associated with the online popularity of restaurants; whereas editor reviews have a negative relationship with consumers’ intention to visit a restaurant's webpage. The findings will help hospitality researchers and practitioners better understand the impact of electronic word-of-mouth on purchase decisions.
URI: http://hdl.handle.net/10397/17745
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2010.02.002
Appears in Collections:Journal/Magazine Article

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