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Title: The role of user interface in technology adoption
Authors: Cho, V 
Cheng, TCE 
Lai, WMJ
Keywords: Technology adoption
Issue Date: 2006
Source: International journal of interdisciplinary social sciences, 2006, v. 1, no. 3, p. 25-47 How to cite?
Journal: International Journal of Interdisciplinary Social Sciences 
Abstract: This study explores the influence of user-interface design on technology adoption by comparing three theoretical models: (1) the original TAM, (2) the model with user-interface design as an antecedent to PU and PEOU, and (3) the model with additional two other antecedents: system support and functionality, which are mediating factors of user-interface design on PEOU and PU respectively. With these models, we investigate the role of user-interface design.
ISSN: 1833-1882
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