Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/17652
Title: Show me the honey! Effects of social exclusion on financial risk-taking
Authors: Duclos, R
Wan, EW
Jiang, Y 
Issue Date: 2013
Publisher: Oxford University Press
Source: Journal of consumer research, 2013, v. 40, no. 1, p. 122-135 How to cite?
Journal: Journal of consumer research 
Abstract: This research examines the effects of social exclusion on a critical aspect of consumer behavior, financial decision-making. Specifically, four lab experiments and one field survey uncover how feeling isolated or ostracized causes consumers to pursue riskier but potentially more profitable financial opportunities. These daring proclivities do not appear driven by impaired affect or self-esteem. Rather, interpersonal rejection exacerbates financial risk-taking by heightening the instrumentality of money (as a substitute for popularity) to obtain benefits in life. Invariably, the quest for wealth that ensues tends to adopt a riskier but potentially more lucrative road. The article concludes by discussing the implications of its findings for behavioral research as well as for societal and individual welfare.
URI: http://hdl.handle.net/10397/17652
ISSN: 0093-5301
EISSN: 1537-5277
DOI: 10.1086/668900
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