Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/17549
Title: International trade intermediaries and the transfer of marketing knowledge in transition economies
Authors: Ellis, PD
Keywords: China
Exporting
Management in transition economies
Marketing
Issue Date: 2010
Publisher: Pergamon Press
Source: International business review, 2010, v. 19, no. 1, p. 16-33 How to cite?
Journal: International business review 
Abstract: The process of market reform that characterizes the move away from regimes of central planning in transition economies creates a need for managers to acquire the techniques and skills of marketing. In contrast with an extant emphasis on inward direct investment, this study examines the role played by international trade intermediaries in the transfer of marketing knowledge across borders. Data collected from manufacturers in central China reveal that the value of marketing knowledge transferred is contingent upon intermediary performance of export marketing services and the likelihood of intermediary replacement.
URI: http://hdl.handle.net/10397/17549
ISSN: 0969-5931
DOI: 10.1016/j.ibusrev.2009.09.005
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