Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/17377
Title: A study of the perceived importance of the overall website quality of different classes of hotels
Authors: Law, R 
Cheung, C 
Keywords: Websites
Hotels
E-buyers
E-lookers
Issue Date: 2006
Publisher: Pergamon Press
Source: International journal of hospitality management, 2006, v. 25, no. 3, p. 525-531 How to cite?
Journal: International journal of hospitality management 
Abstract: Although prior studies have achieved a certain degree of success in understanding the behaviour of e-consumers with regard to specific website dimensions and attributes, how users of hotel websites view the overall quality of the websites of different classes of hotels remains largely unknown. This research note reports on a study that surveyed the perceptions of e-buyers and e-lookers of hotel websites. The empirical findings showed that the level of perceived importance increases with the class of hotel, and that there was no significant difference in perception between e-buyers and e-lookers in all but one of the hotel classes. This research note should be of interest to managers of different classes of hotels with a presence on the Internet for online reservations.
URI: http://hdl.handle.net/10397/17377
ISSN: 0278-4319
EISSN: 1873-4693
DOI: 10.1016/j.ijhm.2005.03.001
Appears in Collections:Journal/Magazine Article

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