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Title: Travel demand and behavior of university students in Hong Kong
Authors: Heung, VCS
Leong, JSL
Keywords: Hong Kong
Travel demand
Travel motives
University students
Issue Date: 2006
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2006, v. 11, no. 1, p. 81-96 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: University students represent an emerging market for the travel industry. This paper reports the findings of a study on the travel behavior and travel patterns of Hong Kong university students. Using a questionnaire, a survey was conducted to identify student travel motives, their travel planning process and travel preferences. A total of 264 university students in Hong Kong were interviewed and data analyzed. The results indicate that to "Experience new and different styles", "Take it easy and relax", "Go to places I haven't been before" and "Outstanding scenery" were perceived as important motives in students' travel decision-making. Four factors with 24 attributes were identified. These factors were "Social relationships", "Obtain new experience", "Relax and enjoy" and "Cost of travel". Based on the findings of the study, it was suggested that modifications to the existing tourism products and services and new product development were necessary in order to meet the demand of this emerging market.
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941660500500766
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