Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/17045
Title: The effectiveness of short message service for communication with concerns of privacy protection and conflict avoidance
Authors: Cho, V 
Hung, H 
Keywords: Conflict management
Interpersonal communications
Privacy protection
Short messaging service
Issue Date: 2011
Publisher: Wiley-Blackwell
Source: Journal of computer-mediated communication, 2011, v. 16, no. 2, p. 250-270 How to cite?
Journal: Journal of computer-mediated communication 
Abstract: Why would people use Short Message Service (SMS) to say something they would not say in person? There is a trend that SMS is becoming more and more popular because it facilitates more extended modes of communications. Using technology acceptance model, we hypothesize the attitude of SMS would be influenced by its perceived effectiveness for communications, perceived ease of use, and subjective norm. Besides the special aspects of communications, conflict avoidance and privacy protection will enforce the impact of perceived effectiveness of SMS for communication. We investigated 953 SMS users and the results support most of our hypotheses. Furthermore, our analyses also show there are differences between females and males on the influence mechanism behind their attitude towards SMS.
URI: http://hdl.handle.net/10397/17045
EISSN: 1083-6101
DOI: 10.1111/j.1083-6101.2011.01538.x
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