Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/16998
Title: Testing a cultural tourism typology
Authors: McKercher, B 
du Cros, H
Keywords: Cultural tourism
Segmentation
Hong Kong
Issue Date: 2003
Publisher: John Wiley & Sons
Source: International journal of tourism research, 2003, v. 5, no. 1, p. 45-58 How to cite?
Journal: International journal of tourism research 
Abstract: This paper tests further a cultural tourism typology based on the interface between centrality of cultural tourism as a trip motive and the depth of experience. Five types of cultural tourist are identified that represent five benefit-based segments. The segments are tested against a variety of trip, demographic, motivational, preferred activity, awareness, cultural distance and activity variables. Significant differences are noted between the groups, suggesting that the model presented may be effective in segmenting the cultural tourism market. Moreover, although the segmentation process is predicated on two variables, these variables are reflective of underlying trip motivation, activity preference and cultural distance factors noted between the different types of cultural tourist. Copyright © 2003 John Wiley & Sons, Ltd.
URI: http://hdl.handle.net/10397/16998
ISSN: 1099-2340
EISSN: 1522-1970
DOI: 10.1002/jtr.417
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