Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/16973
Title: Temporal changes of airfares toward fixed departure date
Authors: Law, R 
Leung, R
Denizci Guillet, B 
Lee, HA
Keywords: Airfares
Temporal changes
Shoulder season
High season
Travel website
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 6, p. 615-628 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Despite the existence of numerous published articles that examined the online fares for air-tickets, no prior studies have investigated the issue of temporal changes of airfares toward a fixed departure date. In other words, consumers have no knowledge of when the best time is to purchase their lowest fared air-tickets from the Internet. This study investigated the daily changes of fares for return air-tickets on five online travel agency (OTA) websites with fixed dates of departure during shoulder and high seasons. Empirical findings showed the lowest airfares from Hong Kong to Beijing and Bangkok, representing two most popular short-haul travel destinations, were not found at the initial stage of the data collection period. In other words, consumers should not make online purchase of air-tickets too early.
URI: http://hdl.handle.net/10397/16973
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.598740
Appears in Collections:Journal/Magazine Article

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