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Title: Hotel database marketing in Asia
Authors: Law, R 
Keywords: Database modeling
Object-oriented technology
Database marketing
Issue Date: 2005
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2005, v. 18, no. 1, p. 59-66 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: This paper introduces the Object-Oriented Database Marketing (OODM) model and attempts to incorporate this model into the Asian hotel industry. An OODM differs from traditional database marketing models by integrating object-oriented technology, a recently developed computer software technology, into the hotel database marketing context. The adoption of OODM by Asian hotels will allow the region to remain competitive in an era of Information Technology (IT) applications, and hence to retain their relative competitiveness in the present fierce business environment.
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1300/J073v18n01_06
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