Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/16455
Title: Cross-regional comparison of colour emotions Part I : Quantitative analysis
Authors: Xin, JH 
Cheng, KM
Taylor, G
Sato, T
Hansuebsai, A
Keywords: Colour emotion
Colour feeling
Cultural effect
Geographical effect
Issue Date: 2004
Publisher: John Wiley & Sons
Source: Color research & applications, 2004, v. 29, no. 6, p. 451-457 How to cite?
Journal: Color research & applications 
Abstract: Colour emotion is a feeling or emotion induced in our brains when we look at a colour. In this article, the colour emotional responses obtained by conducting visual experiments in different regions, namely Hong Kong, Japan and Thailand, using a set of 218 colour samples are compared using a quantitative approach in an attempt to study the influence of different cultural and geographical locations. Twelve pairs of colour emotions described in opponent words were used. These word pairs are warm-cool, light-dark, deep-pale, heavy-light, vivid-sombre, gaudy-plain, striking-subdued, dynamic-passive, distinct-vague, transparent-turbid, soft-hard, and strong-weak. These word pairs represent the fundamental emotional response of human beings toward colour. The influences of lightness and chroma were found to be much more important than that of the hue on the colour emotions studied. Good correlations of colour emotions among these three regions in East Asia were found, with the best ones for colour emotion pairs being light-dark and heavy-light.
URI: http://hdl.handle.net/10397/16455
ISSN: 0361-2317
DOI: 10.1002/col.20062
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

55
Last Week
0
Last month
2
Citations as of Aug 17, 2017

WEB OF SCIENCETM
Citations

42
Last Week
0
Last month
1
Citations as of Aug 17, 2017

Page view(s)

32
Last Week
0
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.