Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/16277
Title: A review of personality research in the tourism and hospitality context
Authors: Leung, R
Law, R 
Keywords: Hospitality research
Personality
Tourism research
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 5, p. 439-459 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Most commentators agree that human relations are central to tourism and hospitality. Different personalities thus display different reactions to the same task. This article provides an overview of prior studies on personality in the context of tourism and hospitality. Using EBSCOHost's Hospitality & Tourism Index, the largest online database for tourism and hospitality research, we analyzed published articles on the topic. Broadly speaking, prior studies can be grouped into the seven dimensions of disposal, biological, intrapsychic, cognitive, social, and adjustment in personality research, plus brand personality. Interestingly, our results show although the Internet has become one of the major marketing channels for hospitality and tourism, only a small number of published articles are related to consumers' online behavior. We thus propose that this area be further researched in the future.
URI: http://hdl.handle.net/10397/16277
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2010.499058
Appears in Collections:Journal/Magazine Article

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