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Title: Destination evaluation : the role of previous travel experience and trip characteristics
Authors: Weaver, PA
Weber, K 
McCleary, KW
Keywords: Trip characteristics
Previous travel experience
Service quality
Hong Kong
Canonical analysis
Destination evaluation
Issue Date: 2007
Publisher: SAGE Publications
Source: Journal of travel research, 2007, v. 45, no. 3, p. 333-344 How to cite?
Journal: Journal of travel research 
Abstract: This study uses canonical correlation analysis to examine the relationship between two sets of variables that can be used in evaluating a travel destination. The first set is composed of five variables that are referred to as previous travel experience and trip characteristics. These five variables include two measures of previous travel experience (number of countries visited, number of countries visited for pleasure) and three trip characteristics (length of stay, number of people in the travel party, and travel mode). The second set of variables consists of four criterion variables referred to as destination evaluation variables. These variables (satisfaction, service quality, value, and likelihood to return) are used to evaluate the travel destination. Results of the study indicated that a portion of the variance in destination evaluation can be attributed to previous travel experience and trip characteristics.
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287506292702
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