Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/16045
Title: Developing a measurement scale for event image
Authors: Deng, CQ
Li, M 
Shen, H
Keywords: CFA
Confirmatory factor analysis
EFA
Event image
Exploratory factor analysis
Mega event
Scale development
World Expo
Issue Date: 2015
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2015, v. 39, no. 2, p. 245-270 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: The main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller¡¦s framework of brand image as the conceptual base, followed the free associations method to identify the preliminary items, adopted expert opinions to further revise the items, used the exploratory factor analysis to explore the underlying structure of the event image, and adopted the confirmatory factor analysis to further validate the measurement scale. Finally, five dimensions including 17 items were extracted. They are labeled as Benefit, Facility, Service, Theme, and Event Content. The results of the current study were relatively consistent with some conceptual frameworks and to some extent confirmed previous empirical studies, which could provide useful implications for both future research and industry practice.
URI: http://hdl.handle.net/10397/16045
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348012471378
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

1
Last Week
0
Last month
0
Citations as of Sep 11, 2017

WEB OF SCIENCETM
Citations

2
Last Week
0
Last month
0
Citations as of Sep 23, 2017

Page view(s)

47
Last Week
1
Last month
Checked on Sep 17, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.