Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/15851
Title: An analysis of the lowest fares and shortest durations for air-tickets on travel agency websites
Authors: Law, R 
Denizci Guillet, B 
Leung, R
Keywords: Online travel agency
Airfare
Duration
Online practice
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2010, v. 27, no. 6, p. 635-644 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Despite the existence of numerous published articles on website evaluations, the present tourism literature has no prior studies that examined the topics of lowest fares and shortest durations for air-tickets that are offered by travel websites. This study reports the findings of a study that investigated the practices of five online travel agency (OTA) websites. In terms of lowest airfares and the shortest in-flight durations (hereafter known as shortest durations) in four destinations for travelers who originated from Hong Kong, empirical findings showed the regional OTA outperformed other global leaders in airfares. Likewise, a smaller scale OTA offered lowest-fare air-tickets with the shortest durations. Practical implications are offered at the end of the article.
URI: http://hdl.handle.net/10397/15851
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2010.507159
Appears in Collections:Journal/Magazine Article

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