Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/15784
Title: On agent based visual data mining for intelligent web browsing with eCommerce applications
Authors: You, J 
Liu, J
Keywords: Data mining
Data models
Data visualisation
Data warehouses
Electronic commerce
Graphical user interfaces
Interactive systems
Online front-ends
Software agents
Issue Date: 2001
Publisher: IEEE
Source: The 10th IEEE International Conference on Fuzzy Systems, 2001, 2-5 December 2001, v. 3, p. 936-939 How to cite?
Abstract: This paper presents a new visualization approach to provide intelligent Web browsing support for electronic commerce (e-commerce) using data warehousing and data mining techniques. To overcome the limitations of current Web browsers which lack flexibility for customers to visualize products from different perspectives, a new visual data model which extends the conventional data warehouse schema is introduced to deal with intensive data volumes and complex transformations with a high degree of flexibility in terms of multi-perspective visualizations and morphing capacity in an interactive environment. The integration of dynamic object visualization, an interactive user interface and a flexible evaluation scheme provides an effective approach to close the gap between the "real world" and the "cyber world" from the business point of view.
URI: http://hdl.handle.net/10397/15784
ISBN: 0-7803-7293-X
DOI: 10.1109/FUZZ.2001.1009110
Appears in Collections:Conference Paper

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