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Title: Mainland Chinese residents' perceptions and motivations of visiting Hong Kong : evidence from focus group interviews
Authors: Huang, S
Hsu, CHC 
Keywords: Destination perception
Focus group
Hong Kong
Mainland Chinese residents
Perceived behavioral inhibitors
Travel motivation
Issue Date: 2005
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2005, v. 10, no. 2, p. 191-206 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Focus groups were employed to identify Mainland Chinese residents' perceptions, motivations and perceived behavioral inhibitors of visiting Hong Kong. Three group discussions were conducted in Beijing and two groups in Guangzhou, with a total of 36 participants. Results showed that Mainland Chinese residents perceived Hong Kong mainly as a shopping destination. Accordingly, their most prominent visitation motivation to Hong Kong was shopping. Other motivations identified from the group interviews were knowledge enhancement, curiosity, family togetherness and kinship enhancement, sightseeing, experiencing different culture and lifestyle, and visiting friends and relatives. In addition to time and money as the most salient perceived behavioral inhibitors, language, complexity of getting travel documents, and improper accommodation supplies were perceived as inhibiting factors for Mainland Chinese residents to visit Hong Kong. Based on the results, implications on destination management and marketing were discussed.
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941660500135977
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