Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/15355
Title: Transforming into the new era : public relations industry in Hong Kong and China
Authors: Ngai, CSB 
Ng, PPK 
Keywords: Code of practices
Communication strategy
Hong Kong and China
Public relations
Role and function
Issue Date: 2013
Publisher: Elsevier Science Inc
Source: Public relations review, 2013, v. 39, no. 5, p. 575-577 How to cite?
Journal: Public Relations Review 
Abstract: The public relations industry as one of the key industries in Hong Kong has metamorphosed into a new phase after the resumption of sovereignty to China. Based on in-depth interviews with eight experienced corporate communication practitioners from multi-national and sizeable local corporations in Hong Kong and China, the study traces the recent development of public relations and/or corporate communication (hereafter PR/CC) highlighting issues of role and function, language and communication strategy, and ethics and professionalism.
URI: http://hdl.handle.net/10397/15355
ISSN: 0363-8111
DOI: 10.1016/j.pubrev.2013.10.001
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

3
Last Week
0
Last month
0
Citations as of Aug 19, 2017

WEB OF SCIENCETM
Citations

2
Last Week
0
Last month
0
Citations as of Aug 21, 2017

Page view(s)

49
Last Week
1
Last month
Checked on Aug 21, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.