Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/15123
Title: Assessing the tourism potential of smaller cultural and heritage attractions
Authors: Mckercher, B 
Ho, PSY
Keywords: Attractions
Cultural tourism
Product
Assessment
Issue Date: 2006
Publisher: Routledge
Source: Journal of sustainable tourism, 2006, v. 14, no. 5, p. 473-488 How to cite?
Journal: Journal of sustainable tourism 
Abstract: This paper reports on the development and application of a mechanism to assess the tourism potential of cultural and heritage assets. The assessment tool considers cultural, physical, product and experiential values. It was tested on a sample of 16 secondary museums, historic sites and temples in Hong Kong that are currently being promoted by the local destination management organisation. While their cultural and physical values were rated strongly, their tourism and experiential values were low. Indeed, a number of fatal flaws were identified that effectively precluded most of them from ever functioning as viable attractions. Remoteness, isolation from other attractions, small scale, a lack of uniqueness and poor setting exacerbated their weaknesses.
URI: http://hdl.handle.net/10397/15123
ISSN: 0966-9582
DOI: 10.2167/jost620.0
Appears in Collections:Journal/Magazine Article

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