Please use this identifier to cite or link to this item:
Title: Assessing the tourism potential of smaller cultural and heritage attractions
Authors: Mckercher, B 
Keywords: Attractions
Cultural tourism
Issue Date: 2006
Publisher: Routledge, Taylor & Francis Group
Source: Journal of sustainable tourism, 2006, v. 14, no. 5, p. 473-488 How to cite?
Journal: Journal of sustainable tourism 
Abstract: This paper reports on the development and application of a mechanism to assess the tourism potential of cultural and heritage assets. The assessment tool considers cultural, physical, product and experiential values. It was tested on a sample of 16 secondary museums, historic sites and temples in Hong Kong that are currently being promoted by the local destination management organisation. While their cultural and physical values were rated strongly, their tourism and experiential values were low. Indeed, a number of fatal flaws were identified that effectively precluded most of them from ever functioning as viable attractions. Remoteness, isolation from other attractions, small scale, a lack of uniqueness and poor setting exacerbated their weaknesses.
ISSN: 0966-9582
EISSN: 1747-7646
DOI: 10.2167/jost620.0
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

Last Week
Last month
Citations as of Aug 12, 2018

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.