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Title: Theory of planned behavior : potential travelers from China
Authors: Lam, T
Hsu, CH 
Keywords: Theory of planned behavior
Subjective norm
Perceived behavioural control
Past behavior
Issue Date: 2004
Publisher: SAGE Publications
Source: Journal of hospitality and tourism research, 2004, v. 28, no. 4, p. 463-482 How to cite?
Journal: Journal of hospitality and tourism research 
Abstract: Tourist behavior theories have been the focus of research in many tourism studies, but how travelers’ behavioral intention in choosing a travel destination is developed has rarely been investigated. This study tested the fit of the theory of planned behavior (TPB) with potential travelers from Mainland China to Hong Kong as the sample (n = 328). Results showed that data fitted the TPB model moderately well and explained respondents’traveling intention. Attitude, perceived behavioral control, and past behavior were found to be related to respondents’travel intention. Recommendations were provided for government and tourism bodies to market Hong Kong as a destination for Mainland Chinese travelers.
ISSN: 1096-3480
EISSN: 1557-7554
DOI: 10.1177/1096348004267515
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