Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/15060
DC FieldValueLanguage
dc.contributorSchool of Hotel and Tourism Management-
dc.creatorKang, KH-
dc.creatorStein, L-
dc.creatorHeo, CY-
dc.creatorLee, S-
dc.date.accessioned2015-06-23T09:11:35Z-
dc.date.available2015-06-23T09:11:35Z-
dc.identifier.issn0278-4319-
dc.identifier.urihttp://hdl.handle.net/10397/15060-
dc.language.isoenen_US
dc.publisherPergamon Pressen_US
dc.subjectWillingness to payen_US
dc.subjectEnvironmental concernen_US
dc.subjectNew Ecological Paradigm Scaleen_US
dc.subjectHotel typeen_US
dc.subjectHotelen_US
dc.subjectGreen practiceen_US
dc.titleConsumers' willingness to pay for green initiatives of the hotel industryen_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage564-
dc.identifier.epage572-
dc.identifier.volume31-
dc.identifier.issue2-
dc.identifier.doi10.1016/j.ijhm.2011.08.001-
dcterms.abstractThis paper examines hotel guests' willingness to pay a premium for environmentally friendly and sustainable practices of the U.S. hotel industry. Specifically, the goal of this research is to investigate the relationship between the level of U.S. hotel guests' environmental concern, measured by the New Ecological Paradigm Scale (NEP) and their willingness to pay (WTP) a premium for hotels' "green practices." This study found that U.S. hotel guests with higher degrees of environmental concerns declare a higher willingness to pay premiums for hotels' green initiatives. This avowed willingness supports the social identity theory and the means-end theory. In addition, based on the affect-based complementarity proposition, this study also examined the effect of hotel type on WTP in the U.S. hotel industry, and found that luxury and mid-priced hotel guests are more willing to pay premiums for hotels' green practices than economy hotel guests.-
dcterms.bibliographicCitationInternational journal of hospitality management, 2012, v. 31, no. 2, p. 564-572-
dcterms.isPartOfInternational journal of hospitality management-
dcterms.issued2012-
dc.identifier.isiWOS:000300467900029-
dc.identifier.eissn1873-4693-
dc.identifier.rosgroupidr56579-
dc.description.ros2011-2012 > Academic research: refereed > Publication in refereed journal-
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