Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/15011
Title: Attitude toward counterfeits and ethnic groups : comparing Chinese and Western consumers purchasing counterfeits
Authors: Kwong, KK
Yu, WYP
Leung, JWK
Wang, K
Keywords: Attitude toward counterfeits
Ethics
Ethnic groups
Hong Kong
Purchasing counterfeits
Social benefit
United Kingdom
Issue Date: 2009
Source: Journal of euromarketing, 2009, v. 18, no. 3, p. 157-168 How to cite?
Journal: Journal of Euromarketing 
Abstract: This study examines the differences between Chinese and Western consumers on attitude toward counterfeits. Results show that these two ethnic groups are different on most of the components of attitude toward counterfeits. In particular, they rated differently on social cost of counterfeiting, social benefit of reproduction, and anti-big-business mentality. However, these two groups have no significant difference on ethical belief. This does not affect attitude toward counterfeits and ethnic groups in predicting the purchase of counterfeits. Thus, the following conclusions are drawn from this study: (a) Chinese and Western consumers are different in attitude toward counterfeits; (b) a higher number of sampled Chinese consumers have purchased counterfeits before; and (c) purchasing counterfeits is explained by ethnic groups, social benefit of reproduction, and ethical belief.
URI: http://hdl.handle.net/10397/15011
ISSN: 1049-6483
DOI: 10.1080/10496480903146573
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