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Title: Satisfaction with local tour guides in Hong Kong
Authors: Wong, A 
Issue Date: 2001
Source: Pacific tourism review, 2001, v. 5, no. 1, p. 59-67
Abstract: This is an exploratory study about international tourists' perceived satisfaction with the overall service provided by local tour guides in Hong Kong. The results indicate that, overall, respondents from this sample indicated positive satisfaction. Three “satisfying” and five “unsatisfying” dimensions relating to the service provided by local tour guides in Hong Kong emerged. This survey also brings out areas of impact, according to certain demographic variables, on the overall perceived satisfaction with local tour guides in Hong Kong. Differences in age, educational level, annual household income levels, country of residence, and purpose of visit were statistically significant. Further research is needed into how tour products should be designed, and the training of tour guides, in order to meet the needs and challenges of different market segments, as well as the fast-changing environment.
Keywords: Cultural differences
Service quality
Tour guiding
Visitor satisfaction
Publisher: Cognizant Communication Corporation
Journal: Pacific tourism review 
ISSN: 1088-4157
Appears in Collections:Journal/Magazine Article

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