Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14771
Title: Segment transformation in urban tourism
Authors: McKercher, B 
Keywords: Market segmentation
Distance decay
Segment decay
Issue Date: 2008
Publisher: Pergamon Press
Source: Tourism management, 2008, v. 29, no. 6, p. 1215-1225 How to cite?
Journal: Tourism management 
Abstract: This study tests the proposition that market segments transform unevenly as distance from the source increases. It builds on distance decay theory by extending the concept to a sub-market or segment-specific level. To date, no research has examined the transformation of market segments with distance. The study examines outbound travel by Hong Kong residents to urban destinations in 11 countries/territories. The study reveals that the aggregate market profile changes with distance, becoming generally older, more affluent and better educated. However, analysis of share differential of six segments identified through Cluster analysis reveals substantial differences between them. Two segments show evidence of segment decay, two show evidence of segment emergence, one shows a polarized segment transformation structure and another shows no relationship between share and distance.
URI: http://hdl.handle.net/10397/14771
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2008.03.005
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