Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14680
Title: Day tour itineraries : searching for the balance between commercial needs and experiential desires
Authors: Wong, CUI
McKercher, B 
Keywords: Tour guides
Day tours
Itineraries
Zero-fare tours
Macau SAR
Issue Date: 2012
Publisher: Pergamon Press
Source: Tourism management, 2012, v. 33, no. 6, p. 1360-1372 How to cite?
Journal: Tourism management 
Abstract: Little research has been conducted examining the factors that influence the development of day tour itineraries. While the literature suggests that a combination of commercial, operational, political and experiential factors contribute to itinerary development, this article argues that it is the business model chosen that affects it the most. Essentially two business models predominate: commission-based and noncommission-based. This study examines the impact of the business model on the selection of day tour itineraries in the Macau Special Administrative Region of China. It finds that experiential values are traded off almost entirely in the itineraries of commission-based tours, while a better balance between experiential and operational considerations drives itinerary choices for noncommission-based tours.
URI: http://hdl.handle.net/10397/14680
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2011.12.019
Appears in Collections:Journal/Magazine Article

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