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Title: Characteristics and experience of Macau visitors booking hotels online : leisure and business travellers compared
Authors: Qi, S
Law, R 
Buhalis, D
Keywords: Macau
Online market
Macau visitors
Business travellers
Leisure travellers
Issue Date: 2013
Source: e-Review of tourism research, 2013, v. 4 How to cite?
Journal: e-Review of tourism research 
Abstract: The hospitality and tourism industry cannot ignore the rising importance of the Internet in marketing, nor the role it plays in trip planning. Given the rapid development of the Macau tourism industry, it is crucial to understand the characteristics of its visitors, and explore their on- and offline booking experiences. This study makes a first attempt to explore the demographic characteristics of Macau hotel guests, their use of online booking resources and the options chosen by those who booked offline. The findings are expected to show the leisure and business consumers' online purchasing behaviour. To increase travel suppliers' understanding of visitors to Macau luxury hotels, and also highlight potential areas of future research in Macau tourism. 
Description: ENTER 2013 Conference on Information and Communication Technologies in Tourism
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