Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14452
Title: Image assessment for a destination with limited comparative advantages
Authors: Hsu, CHC 
Wolfe, K
Kang, SK
Issue Date: 2004
Source: Tourism management, 2004, v. 25, no. 1, p. 121-126
Abstract: The purposes of this study were to identify the tourist image of a US state with limited comparative advantages and to suggest using the knowledge of the existing image to develop its competitive advantages. Telephone interviews were conducted with 417 individuals in 12 US states. Both the structured and unstructured queries showed that the state had a fuzzy image among respondents. Visitors and non-visitors held different images. Residents of nearby and far away states also had different perceptions. Practical applications of the findings in developing competitive advantages were suggested.
Keywords: Destination image
Competitive advantage
Comparative advantage
Kansas
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/S0261-5177(03)00062-1
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