Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14318
DC FieldValueLanguage
dc.contributorDepartment of Logistics and Maritime Studies-
dc.creatorKurata, H-
dc.creatorLiu, JJ-
dc.date.accessioned2015-06-23T09:15:45Z-
dc.date.available2015-06-23T09:15:45Z-
dc.identifier.issn0377-2217-
dc.identifier.urihttp://hdl.handle.net/10397/14318-
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.subjectInventory decisionen_US
dc.subjectMarketing-operations interfaceen_US
dc.subjectMarkov-switching modelen_US
dc.subjectPromotionen_US
dc.subjectSupply chain managementen_US
dc.titleOptimal promotion planning-depth and frequency-for a two-stage supply chain under Markov switching demanden_US
dc.typeJournal/Magazine Articleen_US
dc.identifier.spage1026-
dc.identifier.epage1043-
dc.identifier.volume177-
dc.identifier.issue2-
dc.identifier.doi10.1016/j.ejor.2006.01.009-
dcterms.abstractIn considering the retailer-supplier supply chain, this paper analyzes how a retailer reasonably decides both the depth and frequency of the price discount promotion including or excluding a supplier's inventory decision. Assuming that the promotion frequency used by the retailer is probabilistic, we model a promotion-inventory decision under an AR(1) demand with a Markov switching promotion regime. After obtaining the optimal promotion plan, our analysis also considers the behavior of the optimal promotion decision; the retailer's price format selection, either an Every-Day-Low-Price policy (EDLP) or a Promotion policy (HiLo); and the impact of information sharing of promotion status on the system's performance. Our results suggest that a retailer tends to overpromote if inventory cost is excluded in its promotion decision, that increasing the market share is a preferable action for both the retailer and the supplier, that total margin and price-elasticity play an important role in selecting the price format, and that the profitability for a supplier of sharing promotion information depends on the transition probabilities of the Markov switching regime.-
dcterms.bibliographicCitationEuropean journal of operational research, 2006, v. 177, no. 2, p. 1026-1043-
dcterms.isPartOfEuropean journal of operational research-
dcterms.issued2006-
dc.identifier.scopus2-s2.0-33750491072-
dc.identifier.eissn1872-6860-
dc.identifier.rosgroupidr38322-
dc.description.ros2007-2008 > Academic research: refereed > Publication in refereed journal-
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