Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14308
Title: Ethical reciprocity in digitalized transactions : an empirical study of pre- and post-contractual behavior
Authors: Cho, V 
Hung, H 
Wong, H
Keywords: Behavior consistency
Ethical reciprocity
Mutual commitment
Unethical behavior
Issue Date: 2009
Publisher: Pergamon Press
Source: Computers in human behavior, 2009, v. 25, no. 1, p. 21-28 How to cite?
Journal: Computers in human behavior 
Abstract: Are unethical e-service providers more tolerant of disloyal users? Only a few studies have been done on the attitude of the e-service providers who behave unethically. This research intends to fill this gap in current literature. We identify two different perspectives, behavior consistency and ethical reciprocity, in explaining the attitude of e-service providers towards their users who have breached the service contracts. We further investigate such attitude in respect of the perceived mutual commitment between these providers and their users. We test our propositions by a survey on financial e-service providers and our findings support the perspective of ethical reciprocity.
URI: http://hdl.handle.net/10397/14308
ISSN: 0747-5632
EISSN: 1873-7692
DOI: 10.1016/j.chb.2008.05.014
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