Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14219
Title: Corporate environmentalism pursuit by foreign firms competing in China
Authors: Chan, RYK 
Keywords: Corporate environmentalism
Environmental orientation
Environmental strategy
Performance
Issue Date: 2010
Publisher: Elsevier Science Inc
Source: Journal of world business, 2010, v. 45, no. 1, p. 80-92 How to cite?
Journal: Journal of World Business 
Abstract: This study examines the relationships among environmental orientation, environmental strategy, firm performance, and regulatory stakeholder influence. Survey data collected from foreign invested enterprises (FIEs) in China show that while internal environmental orientation positively influences environmental corporate (but not marketing) strategies, external environmental orientation positively influences both. These two types of environmental strategy are, in turn, found to positively affect firm performance. Regulatory stakeholder influence is found to exert a direct effect on external environmental orientation. Moreover, it is found to positively moderate the relationship between environmental orientation and environmental strategy. These findings provide FIE executives with useful insights into enhancing firm performance through the pursuit of corporate environmentalism.
URI: http://hdl.handle.net/10397/14219
DOI: 10.1016/j.jwb.2009.04.010
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