Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/14139
Title: UK travel agents' evaluation of eLearning courses offered by destinations : an exploratory study
Authors: Kalbaska, N
Lee, A
Cantoni, L
Law, R 
Keywords: E-Learning
E-Tourism
Travel agent training
Destination management organization
Issue Date: 2013
Publisher: Elsevier
Source: Journal of hospitality, leisure, sport & tourism education, 2013, v. 12, no. 1, p. 7-14 How to cite?
Journal: Journal of hospitality, leisure, sport & tourism education 
Abstract: This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.
URI: http://hdl.handle.net/10397/14139
EISSN: 1473-8376
DOI: 10.1016/j.jhlste.2012.09.001
Appears in Collections:Journal/Magazine Article

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