Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13858
Title: Communication with stakeholders through corporate web sites : an exploratory study on the CEO messages of major corporations in Greater China
Authors: Ngai, CSB 
Singh, RG
Keywords: Bilingual texts
CEO messages
Content analysis
Corporate communication
Greater China
Issue Date: 2014
Publisher: SAGE Publications Inc.
Source: Journal of business and technical communication, 2014, v. 28, no. 3, p. 352-394 How to cite?
Journal: Journal of Business and Technical Communication 
Abstract: Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in Greater China to reveal their extratextual and intratextual characteristics. The study suggests that the language style employed in these messages, including the linguistic characteristics, regional themes, and interlingual themes, is associated with a corporate communication strategy that is underpinned by CEOs’ beliefs and rooted in cultural values. The findings enhance our understanding of how CEOs view their stakeholders and the content that they include in their messages to stakeholders in order to compete in this digital age.
URI: http://hdl.handle.net/10397/13858
ISSN: 1050-6519
DOI: 10.1177/1050651914524779
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