Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13584
Title: mLearning as a softer visitor management approach for sustainable tourism
Authors: Tan, E
Law, R 
Keywords: Conservation
Environmental education
Interpretation
Mobile learning
Sustainable tourism
Visitor management
Issue Date: 2015
Publisher: Routledge
Source: Journal of sustainable tourism, 2015 How to cite?
Journal: Journal of Sustainable Tourism 
Abstract: With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.
URI: http://hdl.handle.net/10397/13584
ISSN: 0966-9582
DOI: 10.1080/09669582.2015.1049610
Appears in Collections:Journal/Magazine Article

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