Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13557
Title: A cross-cultural comparison of trip characteristics : international visitors to Hong Kong from Mainland China and USA
Authors: Yoo, JJE
Mckercher, B 
Mena, M
Keywords: Trip characteristics
Mainland Chinese tourists
American tourists
Issue Date: 2004
Publisher: Routledge
Source: Journal of travel & tourism marketing, 2004, v. 16, no. 1, p. 65-77 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: The increasingly globalized economy has intensified the need to better understand consumers' travel behavior. The knowledge of culture's influence on trip characteristics is of great importance to tourism marketers specifically in selecting appropriate marketing strategies for each target market. The objective of this paper is to examine the relationship of culture to international visitors' trip characteristics by using secondary data from the Hong Kong Omnibus Tourism Survey. The investigation focuses on two groups of international air travelers to Hong Kong with distinctively different cultural backgrounds: Mainland Chinese and Americans. A comparison of demographic and trip characteristics of these two cultural groups is undertaken. The research findings reveal that there are statistically significant differences in the demographic and trip characteristics between these groups. Implications for Hong Kong's international tourism marketing strategies are drawn.
URI: http://hdl.handle.net/10397/13557
ISSN: 1054-8408
DOI: 10.1300/J073v16n01_07
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