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Title: Profiling Asia and Western family independent travelers (FITS) : an exploratory study
Authors: Hsu, CHC 
Kang, SK
Keywords: Culture differences
Family decision making
Revisit intention
Issue Date: 2003
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2003, v. 8, no. 1, p. 58-71 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: This study explored perceptual and behavioral differences in service quality, satisfaction, and intention to revisit between Asian and Western family independent travelers (FITs) and to profile each group by its demographic and vacation characteristics as well as its family vacation decision-making modes. Qualified FITs (n = 183) from seven major source markets were interviewed in the departure lounge at the Hong Kong International Airport. Results indicated that, compared to Asian FITs, Western respondents were more likely to favorably evaluate service quality, be first time visitors, and be younger. However, they were less likely to return to Hong Kong for leisure. Most Western travelers shared all decisions together between spouses, whereas their Asian counterparts were more likely to report individual dominant decisions, especially for those trip specific decisions. Marketing implications and future research directions are discussed.
ISSN: 1094-1665
EISSN: 1741-6507
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