Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13365
Title: Helpful reviewers in Tripadvisor, an online travel community
Authors: Lee, HA
Law, R 
Murphy, J
Keywords: Online reviewer
Reputation
EWOM
Source credibility
Profile
Issue Date: 2011
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2011, v. 28, no. 7, p. 675-688 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Online communities need a critical mass for communication, information, and entertainment and should provide useful information for their members in order to obtain this critical mass. The abundance of online travel reviews increases cognitive costs of travelers, and travelers use extrinsic cues to judge the quality of online reviews to eliminate costs associated with the information process. Of various cues used in online environments, this study examined an online reputation system in TripAdvisor.com and profiled the reviewers who post helpful reviews in the online travel community. The key findings include that helpful reviewers are those who travel more, actively post reviews, belong to any age and gender groups, and give lower hotel ratings. This study adds to research of online travel reviewers by characterizing helpful information creators among online content creators.
URI: http://hdl.handle.net/10397/13365
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2011.611739
Appears in Collections:Journal/Magazine Article

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