Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13293
Title: Effects of Korean television dramas on the flow of Japanese tourists
Authors: Kim, SS 
Agrusa, J
Lee, H
Chon, K 
Keywords: Film tourism
Hallyu
TV drama
Winter Sonata
Issue Date: 2007
Publisher: Pergamon Press
Source: Tourism management, 2007, v. 28, no. 5, p. 1340-1353 How to cite?
Journal: Tourism management 
Abstract: This study investigated the effects of the Korean television (TV) drama series titled, Winter Sonata, on the potential or actual Japanese tourist flow to Korea. More specifically, this research explored the reasons for the popularity of the Korean TV drama series, the change of perceived image as an impact of the melodrama, and the preferred products of soap opera-induced tourism. The objectives of this study were achieved through two ways: (1) review of articles in newspapers, magazines, and reports; (2) analyses of a survey of Japanese tourists visiting featured locations of the Winter Sonata TV drama series. The results of this study indicated that this Korean TV series had a variety of impacts in relation to Korea and Japan. Interestingly, Japanese respondents in their 40s and over-preferred Korean TV dramas and indicated a stronger desire to take a Hallyu trip. Additionally, a high level of interest and empathy for leading actors and actresses were the key reasons for their preference for Korean dramas. Results of the canonical analysis indicated that respondents preferred the Korean TV dramas due to all five reason dimensions which demonstrated higher levels and agreement for the development of five out of the eight product types from this study.
URI: http://hdl.handle.net/10397/13293
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2007.01.005
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