Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/13198
Title: Multiple-objective bidding strategy using goal programming technique
Authors: Tan, Y 
Shen, L
Lu, W
Shen, Q 
Keywords: Competitive strategy
Construction industry
Contracts
Objectives
Tendering
Issue Date: 2008
Publisher: Emerald Group Publishing Limited
Source: Management decision, 2008, v. 46, no. 4, p. 656-672 How to cite?
Journal: Management decision 
Abstract: Purpose - This paper aims to provide a solution that allows a contractor to present its maximum competitiveness in meeting the multiple objectives defined by a project client in bidding for a contract. Design/methodology/approach - By applying goal programming (GP) technique, this paper presents an alternative quantitative method for assisting a contractor to find out its own most competitive strategy in bidding for construction contracts where multiple selection criteria are adopted. A goal programming optimal bidding strategy (GP-OBS) model is introduced to help a contractor generate an optimal resources allocation solution. A hypothetical example is used to show the procedures of using the model GP-OBS. Findings - This paper demonstrates that the GP technique can help contractors in producing an optimal bidding strategy which enables the contractor to present his/her maximum competitiveness in implementing project multiple objectives. Originality/value - The solution from the model helps contractors to decide the optimal level of resources to be consumed within the resource limitations. The model GP-OBS provides a new approach in assessing contractor overall competitiveness.
URI: http://hdl.handle.net/10397/13198
ISSN: 0025-1747
DOI: 10.1108/00251740810865111
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